diff --git a/app/controllers/email.js b/app/controllers/email.js
new file mode 100644
index 0000000..e152299
--- /dev/null
+++ b/app/controllers/email.js
@@ -0,0 +1,78 @@
+// email.js
+// Copyright (C) 2021 Digital Telepresence, LLC
+// License: Apache-2.0
+
+'use strict';
+
+const DTP_COMPONENT_NAME = 'email';
+
+const express = require('express');
+
+const { SiteController/*, SiteError*/ } = require('../../lib/site-lib');
+
+class EmailController extends SiteController {
+
+  constructor (dtp) {
+    super(dtp, DTP_COMPONENT_NAME);
+  }
+
+  async start ( ) {
+    const { jobQueue: jobQueueService, limiter: limiterService } = this.dtp.services;
+
+    this.emailJobQueue = jobQueueService.getJobQueue('email', {
+      attempts: 3
+    });
+
+    const router = express.Router();
+    this.dtp.app.use('/email', router);
+
+    router.get(
+      '/verify',
+      limiterService.create(limiterService.config.email.getEmailVerify),
+      this.getEmailVerify.bind(this),
+    );
+
+    router.get(
+      '/opt-out',
+      limiterService.create(limiterService.config.email.getEmailOptOut),
+      this.getEmailOptOut.bind(this),
+    );
+
+    return router;
+  }
+
+  async getEmailOptOut (req, res, next) {
+    const { user: userService } = this.dtp.services;
+    try {
+      await userService.emailOptOut(req.query.u, req.query.c);
+      res.render('email/opt-out-success');
+    } catch (error) {
+      this.log.error('failed to opt-out from email', {
+        userId: req.query.t,
+        category: req.query.c,
+        error,
+      });
+      return next(error);
+    }
+  }
+
+  async getEmailVerify (req, res, next) {
+    const { email: emailService } = this.dtp.services;
+    try {
+      await emailService.verifyToken(req.query.t);
+      res.render('email/verify-success');
+    } catch (error) {
+      this.log.error('failed to verify email', { error });
+      return next(error);
+    }
+  }
+}
+
+module.exports = {
+  slug: 'email',
+  name: 'email',
+  create: async (dtp) => {
+    let controller = new EmailController(dtp);
+    return controller;
+  },
+};
\ No newline at end of file
diff --git a/app/models/email-log.js b/app/models/email-log.js
new file mode 100644
index 0000000..2131e25
--- /dev/null
+++ b/app/models/email-log.js
@@ -0,0 +1,19 @@
+// email-log.js
+// Copyright (C) 2022 DTP Technologies, LLC
+// All Rights Reserved
+
+'use strict';
+
+const mongoose = require('mongoose');
+const Schema = mongoose.Schema;
+
+const EmailLogSchema = new Schema({
+  created: { type: Date, default: Date.now, required: true, index: -1 },
+  from: { type: String, required: true, },
+  to: { type: String, required: true },
+  to_lc: { type: String, required: true, lowercase: true, index: 1 },
+  subject: { type: String },
+  messageId: { type: String },
+});
+
+module.exports = mongoose.model('EmailLog', EmailLogSchema);
\ No newline at end of file
diff --git a/app/models/email-verify.js b/app/models/email-verify.js
new file mode 100644
index 0000000..9b86900
--- /dev/null
+++ b/app/models/email-verify.js
@@ -0,0 +1,18 @@
+// email-verify.js
+// Copyright (C) 2021 Digital Telepresence, LLC
+// License: Apache-2.0
+
+'use strict';
+
+const mongoose = require('mongoose');
+
+const Schema = mongoose.Schema;
+
+const EmailVerifySchema = new Schema({
+  created: { type: Date, default: Date.now, required: true, index: -1, expires: '30d' },
+  verified: { type: Date },
+  user: { type: Schema.ObjectId, required: true, index: 1, ref: 'User' },
+  token: { type: String, required: true },
+});
+
+module.exports = mongoose.model('EmailVerify', EmailVerifySchema);
\ No newline at end of file
diff --git a/app/models/user.js b/app/models/user.js
index 7b604ad..bed0dca 100644
--- a/app/models/user.js
+++ b/app/models/user.js
@@ -23,8 +23,8 @@ const UserPermissionsSchema = new Schema({
 });
 
 const UserOptInSchema = new Schema({
-  system: { type: Boolean, default: true, requred: true },
-  marketing: { type: Boolean, default: true, requred: true },
+  system: { type: Boolean, default: true, required: true },
+  marketing: { type: Boolean, default: true, required: true },
 });
 
 const UserSchema = new Schema({
diff --git a/app/services/email.js b/app/services/email.js
index fef6d2b..3d88c5d 100644
--- a/app/services/email.js
+++ b/app/services/email.js
@@ -4,19 +4,20 @@
 
 'use strict';
 
-const path = require('path');
-const pug = require('pug');
-
 const nodemailer = require('nodemailer');
+const uuidv4 = require('uuid').v4;
 
 const mongoose = require('mongoose');
+
 const EmailBlacklist = mongoose.model('EmailBlacklist');
+const EmailVerify = mongoose.model('EmailVerify');
+const EmailLog = mongoose.model('EmailLog');
 
 const disposableEmailDomains = require('disposable-email-provider-domains');
 const emailValidator = require('email-validator');
 const emailDomainCheck = require('email-domain-check');
 
-const { SiteService } = require('../../lib/site-lib');
+const { SiteService, SiteError } = require('../../lib/site-lib');
 
 class EmailService extends SiteService {
 
@@ -27,7 +28,8 @@ class EmailService extends SiteService {
   async start ( ) {
     await super.start();
 
-    if (process.env.DTP_EMAIL_ENABLED !== 'enabled') {
+    if (process.env.DTP_EMAIL_SERVICE !== 'enabled') {
+      this.log.info("DTP_EMAIL_SERVICE is disabled, the system can't send email and will not try.");
       return;
     }
 
@@ -51,17 +53,35 @@ class EmailService extends SiteService {
 
     this.templates = {
       html: {
-        welcome: pug.compileFile(path.join(this.dtp.config.root, 'app', 'templates', 'html', 'welcome.pug')),
+        userEmail: this.loadAppTemplate('html', 'user-email.pug'),
+        welcome: this.loadAppTemplate('html', 'welcome.pug'),
       },
       text: {
-        welcome: pug.compileFile(path.join(this.dtp.config.root, 'app', 'templates', 'text', 'welcome.pug')),
+        userEmail: this.loadAppTemplate('text', 'user-email.pug'),
+        welcome: this.loadAppTemplate('text', 'welcome.pug'),
       },
     };
   }
 
+  async renderTemplate (templateId, templateType, templateModel) {
+    this.log.debug('rendering email template', { templateId, templateType });
+    return this.templates[templateType][templateId](templateModel);
+  }
+
   async send (message) {
+    const NOW = new Date();
+
     this.log.info('sending email', { to: message.to, subject: message.subject });
-    await this.transport.sendMail(message);
+    const response = await this.transport.sendMail(message);
+
+    await EmailLog.create({
+      created: NOW,
+      from: message.from,
+      to: message.to,
+      to_lc: message.to.toLowerCase(),
+      subject: message.subject,
+      messageId: response.messageId,
+    });
   }
 
   async checkEmailAddress (emailAddress) {
@@ -97,8 +117,52 @@ class EmailService extends SiteService {
     return false;
   }
 
-  async renderTemplate (templateId, templateType, message) {
-    return this.templates[templateType][templateId](message);
+  async createVerificationToken (user) {
+    const NOW = new Date();
+    const verify = new EmailVerify();
+
+    verify.created = NOW;
+    verify.user = user._id;
+    verify.token = uuidv4();
+
+    await verify.save();
+
+    this.log.info('created email verification token for user', { user: user._id });
+
+    return verify.toObject();
+  }
+
+  async verifyToken (token) {
+    const NOW = new Date();
+    const { user: userService } = this.dtp.services;
+
+    // fetch the token from the db
+    const emailVerify = await EmailVerify
+      .findOne({ token: token })
+      .populate(this.populateEmailVerify)
+      .lean();
+
+    // verify that the token is at least valid (it exists)
+    if (!emailVerify) {
+      this.log.error('email verify token not found', { token });
+      throw new SiteError(403, 'Email verification token is invalid');
+    }
+
+    // verify that it hasn't already been verified (user clicked link more than once)
+    if (emailVerify.verified) {
+      this.log.error('email verify token already claimed', { token });
+      throw new SiteError(403, 'Email verification token is invalid');
+    }
+
+    this.log.info('marking user email verified', { userId: emailVerify.user._id });
+    await userService.setEmailVerification(emailVerify.user, true);
+
+    await EmailVerify.updateOne({ _id: emailVerify._id }, { $set: { verified: NOW } });
+  }
+
+  async removeVerificationTokensForUser (user) {
+    this.log.info('removing all pending email address verification tokens for user', { user: user._id });
+    await EmailVerify.deleteMany({ user: user._id });
   }
 }
 
diff --git a/app/services/user.js b/app/services/user.js
index 1a48f98..e8e030a 100644
--- a/app/services/user.js
+++ b/app/services/user.js
@@ -107,7 +107,7 @@ class UserService {
 
       user.optIn = {
         system: true,
-        newsletter: false,
+        marketing: false,
       };
 
       this.log.info('creating new user account', { email: userDefinition.email });
@@ -280,7 +280,7 @@ class UserService {
       .select('+passwordSalt +password +flags')
       .lean();
     if (!user) {
-      throw new SiteError(404, 'Member account not found');
+      throw new SiteError(404, 'Member credentials are invalid');
     }
 
     const maskedPassword = crypto.maskPassword(
@@ -288,7 +288,7 @@ class UserService {
       account.password,
     );
     if (maskedPassword !== user.password) {
-      throw new SiteError(403, 'Account credentials do not match');
+      throw new SiteError(403, 'Member credentials are invalid');
     }
 
     // remove these critical fields from the user object
diff --git a/app/templates/common/html/footer.pug b/app/templates/common/html/footer.pug
index 8f74b15..2bf23cd 100644
--- a/app/templates/common/html/footer.pug
+++ b/app/templates/common/html/footer.pug
@@ -1,10 +1,8 @@
 .common-footer
-
-  p This email was sent to #{user.email} because you selected to receive emails from LocalRedAction.com. You can #[a(href=`https://localredaction.com/opt-out/${voter._id}/email`) opt out] at any time to stop receiving these emails.
-
-  p You can request to stop receiving these emails in writing at:
-  address
-    div Local Red Action
-    div P.O. Box ########
-    div McKees Rocks, PA 15136
-    div USA
\ No newline at end of file
+  p This email was sent to #{recipient.email} because you selected to receive emails from #{site.name}. You can #[a(href=`https://${site.domain}/email/opt-out?u=${recipient._id}&c=marketing`) opt out] at any time to stop receiving these emails.
+  //- p You can request to stop receiving these emails in writing at:
+  //- address
+  //-   div Digital Telepresence, LLC
+  //-   div P.O. Box ########
+  //-   div McKees Rocks, PA 15136
+  //-   div USA
\ No newline at end of file
diff --git a/app/templates/common/html/header.pug b/app/templates/common/html/header.pug
index abd3ff7..0b1cf55 100644
--- a/app/templates/common/html/header.pug
+++ b/app/templates/common/html/header.pug
@@ -1 +1,2 @@
-.greeting Dear #{voter.name},
\ No newline at end of file
+.common-title= emailTitle || `Greetings from ${site.name}!`
+.common-slogan= site.description
\ No newline at end of file
diff --git a/app/templates/common/text/footer.pug b/app/templates/common/text/footer.pug
index a9e38f6..cddfef2 100644
--- a/app/templates/common/text/footer.pug
+++ b/app/templates/common/text/footer.pug
@@ -1,9 +1,10 @@
+|
 | - - -
-| This email was sent to #{user.email} because you selected to receive emails from LocalRedAction.com. Visit #{`https://localredaction.com/opt-out/${voter._id}/email`} to opt out and stop receiving these emails.
+| This email was sent to #{recipient.email} because you selected to receive emails from #{site.name}. Visit #{`https://${site.domain}/email/opt-out?u=${recipient._id}&c=marketing`} to opt out and stop receiving these emails.
 | 
-| You can request to stop receiving these emails in writing at:
-| 
-| Local Red Action
-| P.O. Box ########
-| McKees Rocks, PA 15136
-| USA
\ No newline at end of file
+//- | You can request to stop receiving these emails in writing at:
+//- | 
+//- | #{site.company}
+//- | P.O. Box ########
+//- | McKees Rocks, PA 15136
+//- | USA
\ No newline at end of file
diff --git a/app/templates/common/text/header.pug b/app/templates/common/text/header.pug
index e0c2dc5..621d167 100644
--- a/app/templates/common/text/header.pug
+++ b/app/templates/common/text/header.pug
@@ -1 +1,2 @@
-| Dear #{voter.name},
\ No newline at end of file
+| Dear #{recipient.displayName || recipient.username},
+|
\ No newline at end of file
diff --git a/app/templates/html/user-email.pug b/app/templates/html/user-email.pug
new file mode 100644
index 0000000..ca41792
--- /dev/null
+++ b/app/templates/html/user-email.pug
@@ -0,0 +1,3 @@
+extends ../layouts/html/system-message
+block message-body
+  .content-message!= htmlMessage
\ No newline at end of file
diff --git a/app/templates/html/welcome.pug b/app/templates/html/welcome.pug
index ff8449d..eceb7e6 100644
--- a/app/templates/html/welcome.pug
+++ b/app/templates/html/welcome.pug
@@ -1,27 +1,4 @@
-doctype html
-html(lang='en')
-  head
-    meta(charset='UTF-8')
-    meta(name='viewport', content='width=device-width, initial-scale=1.0')
-    meta(name='description', content= pageDescription || siteDescription)
-
-    title= pageTitle ? `${pageTitle} | ${site.name}` : site.name
-
-    style(type="text/css").
-      html, body {
-        margin: 0;
-        padding: 0;
-      }
-      .greeting { font-size: 1.5em; margin-bottom: 16px; }
-      .message {}
-
-  body
-
-    include ../common/html/header    
-
-    .message
-      p Welcome to #{service.name}! Please visit #[a(href=`https://localredaction.com/verify?t=${emailVerifyToken}`)= `https://localredaction.com/verify?t=${emailVerifyToken}`] to verify your email address.
-      
-      p Thank you for supporting your local Republican committee and candidates!
-    
-    include ../common/html/footer
\ No newline at end of file
+extends ../layouts/html/system-message
+block content
+  p Welcome to #{site.name}! Please visit #[a(href=`https://${site.domain}/email/verify?t=${emailVerifyToken}`)= `https://${site.domain}/email/verify?t=${emailVerifyToken}`] to verify your email address and enable all features on your new account.
+  p If you did not sign up for a new account at #{site.name}, please disregard this message.
\ No newline at end of file
diff --git a/app/templates/layouts/html/system-message.pug b/app/templates/layouts/html/system-message.pug
new file mode 100644
index 0000000..1e8b599
--- /dev/null
+++ b/app/templates/layouts/html/system-message.pug
@@ -0,0 +1,106 @@
+doctype html
+html(lang='en')
+  head
+    meta(charset='UTF-8')
+    meta(name='viewport', content='width=device-width, initial-scale=1.0')
+    meta(name='description', content= pageDescription || siteDescription)
+
+    title= pageTitle ? `${pageTitle} | ${site.name}` : site.name
+
+    style(type="text/css").
+      html, body {
+        padding: 0;
+        margin: 0;
+        background-color: #ffffff;
+        color: #1a1a1a;
+      }
+
+      section {
+        padding: 20px 0;
+        background-color: #ffffff;
+        color: #1a1a1a;
+      }
+
+      section.section-muted {
+        background-color: #f8f8f8;
+        color: #2a2a2a;
+      }
+
+      .common-title {
+        max-width: 640px;
+        margin: 0 auto 8px auto;
+        font-size: 1.5em;
+      }
+
+      .common-greeting {
+        max-width: 640px;
+        margin: 0 auto 20px auto;
+        font-size: 1.1em;
+      }
+
+      .common-slogan {
+        max-width: 640px;
+        margin: 0 auto;
+        font-size: 1.1em;
+        font-style: italic;
+      }
+
+      .content-message {
+        max-width: 640px;
+        margin: 0 auto;
+        background: white;
+        color: black;
+        font-size: 14px;
+      }
+
+      .content-signature {
+        max-width: 640px;
+        margin: 0 auto;
+        background: white;
+        color: black;
+        font-size: 14px;
+      }
+
+      .common-footer {
+        max-width: 640px;
+        margin: 0 auto;
+        font-size: 10px;
+      }
+
+      .channel-icon {
+        border-radius: 8px;
+      }
+
+      .action-button {
+        padding: 6px 20px;
+        margin: 24px 0;
+        border: none;
+        border-radius: 20px;
+        outline: none;
+        background-color: #1093de;
+        color: #ffffff;
+        font-size: 16px;
+        font-weight: bold;
+      }
+
+  body
+
+    include ../library
+
+    section.section-muted
+      include ../../common/html/header
+
+    section
+      .common-greeting
+        div Dear #{recipient.displayName || recipient.username},
+
+      block message-body
+        .content-message
+          block content
+      
+      .content-signature
+        p Thank you for your continued support!
+        p The #{site.name} team.
+
+    section.section-muted
+      include ../../common/html/footer
\ No newline at end of file
diff --git a/app/templates/layouts/library.pug b/app/templates/layouts/library.pug
new file mode 100644
index 0000000..89c69a2
--- /dev/null
+++ b/app/templates/layouts/library.pug
@@ -0,0 +1,4 @@
+-
+  function formatCount (count) {
+    return numeral(count).format((count > 1000) ? '0,0.0a' : '0,0');
+  }
\ No newline at end of file
diff --git a/app/templates/layouts/text/system-message.pug b/app/templates/layouts/text/system-message.pug
new file mode 100644
index 0000000..9777eb7
--- /dev/null
+++ b/app/templates/layouts/text/system-message.pug
@@ -0,0 +1,10 @@
+include ../library
+include ../../common/text/header
+|
+block content
+|
+| Thank you for your continued support!
+|
+| The #{site.name} team.
+|
+include ../../common/text/footer
\ No newline at end of file
diff --git a/app/templates/text/user-email.pug b/app/templates/text/user-email.pug
new file mode 100644
index 0000000..ec95e3e
--- /dev/null
+++ b/app/templates/text/user-email.pug
@@ -0,0 +1,5 @@
+extends ../layouts/text/system-message
+block content
+  |
+  | #{textMessage}
+  |
\ No newline at end of file
diff --git a/app/templates/text/welcome.pug b/app/templates/text/welcome.pug
index 678390a..1127acf 100644
--- a/app/templates/text/welcome.pug
+++ b/app/templates/text/welcome.pug
@@ -1,7 +1,7 @@
-include ../common/text/header
-|
-| Welcome to #{service.name}! Please visit #[a(href=`https://localredaction.com/verify?t=${emailVerifyToken}`)= `https://localredaction.com/verify?t=${emailVerifyToken}`] to verify your email address.
-|
-| Thank you for supporting your local Republican committee and candidates!
-|
-include ../common/text/footer
\ No newline at end of file
+extends ../layouts/text/system-message
+block content
+  |
+  | Welcome to #{site.name}! Please visit #{`https://${site.domain}/email/verify?t=${emailVerifyToken}`} to verify your email address and enable all features on your new account.
+  |
+  | If you did not sign up for a new account at #{site.name}, please disregard this message.
+  |
\ No newline at end of file
diff --git a/app/views/email/verify-success.pug b/app/views/email/verify-success.pug
new file mode 100644
index 0000000..f6e9778
--- /dev/null
+++ b/app/views/email/verify-success.pug
@@ -0,0 +1,12 @@
+extends ../layouts/main
+block content
+
+  section.uk-section.uk-section-default.uk-section-small
+    .uk-container
+      h1 Email Verification
+      p You have successfully verified your email address, and have unlocked additional features of the site.
+
+      a(href="/").uk-button.dtp-button-primary
+        span
+          i.fas.fa-home
+        span.uk-margin-small-left Home
\ No newline at end of file
diff --git a/app/views/welcome/login.pug b/app/views/welcome/login.pug
index bec2a15..aab8ff1 100644
--- a/app/views/welcome/login.pug
+++ b/app/views/welcome/login.pug
@@ -12,7 +12,7 @@ block content
               .uk-margin-small
               div(uk-grid)
                 .uk-width-1-3
-                  img(src=`/img/icon/${site.domainKey}.png`).responsive
+                  img(src=`/img/icon/${site.domainKey}/icon-256x256.png`).responsive.uk-border-rounded
                 .uk-width-expand
                   if loginResult
                     div(uk-alert).uk-alert.uk-alert-danger= loginResult
diff --git a/app/views/welcome/signup.pug b/app/views/welcome/signup.pug
index 77e3789..1f33b81 100644
--- a/app/views/welcome/signup.pug
+++ b/app/views/welcome/signup.pug
@@ -35,11 +35,6 @@ block content
                 input(id="passwordv", name="passwordv", type="password", placeholder="Verify password").uk-input
                 .uk-text-small.uk-text-muted.uk-margin-small-top(class="uk-visible@m") Please enter your password again to prove you're not an idiot.
 
-        .uk-margin
-          label
-            input(type="checkbox", checked).uk-checkbox
-            |  Join #{site.name}'s Newsletter
-
     section.uk-section.uk-section-secondary.uk-section
       .uk-container.uk-container-small
         .uk-margin-large
diff --git a/config/limiter.js b/config/limiter.js
index d72ad60..e45d925 100644
--- a/config/limiter.js
+++ b/config/limiter.js
@@ -6,7 +6,7 @@
 
 const ONE_SECOND = 1000;
 const ONE_MINUTE = ONE_SECOND * 60;
-// const ONE_HOUR = ONE_MINUTE * 60;
+const ONE_HOUR = ONE_MINUTE * 60;
 
 module.exports = {
 
@@ -70,6 +70,22 @@ module.exports = {
     },
   },
 
+  /*
+   * EmailController
+   */
+  email: {
+    getEmailOptOut: {
+      total: 10,
+      expire: ONE_HOUR,
+      message: "You really don't need to do that this much.",
+    },
+    getEmailVerify: {
+      total: 10,
+      expire: ONE_HOUR,
+      message: "You really don't need to do that this much and can stop.",
+    },
+  },
+
   /*
    * HomeController
    */
diff --git a/lib/site-common.js b/lib/site-common.js
index 4b5e822..6886b8d 100644
--- a/lib/site-common.js
+++ b/lib/site-common.js
@@ -4,12 +4,16 @@
 
 'use strict';
 
+const path = require('path');
+const pug = require('pug');
+
 const Events = require('events');
 class SiteCommon extends Events {
 
   constructor (dtp) {
     super();
     this.dtp = dtp;
+    this.appTemplateRoot = path.join(this.dtp.config.root, 'app', 'templates');
   }
 
   saveSession (req) {
@@ -22,6 +26,19 @@ class SiteCommon extends Events {
       });
     });
   }
+
+  isValidString (text) {
+    return text && (typeof text === 'string') && (text.length > 0);
+  }
+
+  loadAppTemplate (type, name) {
+    return pug.compileFile(path.join(this.appTemplateRoot, type, name));
+  }
+
+  loadViewTemplate (filename) {
+    const scriptFile = path.join(this.dtp.config.root, 'app', 'views', filename);
+    return pug.compileFile(scriptFile);
+  }
 }
 
 module.exports.SiteCommon = SiteCommon;
\ No newline at end of file